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Media Training

media mentor offers tailored media training programs for each individual, group or organisation.

Microphone in the forground, ready for media training

Media mentor offers training and coaching designed to ultimately help you improve your relationship with both the media and effectively communicate through presentations.

We listen to our clients and their media training objectives and then design a tailored program that will deliver maximum results.  We aim to be flexible so that training programs can change when they need to.

We pride ourselves on keeping the workshops as realistic, relevant and simple as possible.

Our media training half and one-day courses will help you (and your team) understand the different forms of media, how to engage Journalists and how to control even the most difficult interview.




Theory combined with practice interviews provide all trainees with the experience of dealing with the media in a range of situations.  All interviews are review instantly with frank feedback.

Extensive research prior to the workshop ensures that the training is relevant and structured to address each client’s specific issues. Real examples are used to demonstrate the positive and negative consequences of being in the media spotlight.

Every participant receives a training manual, individual feedback and if requested a DVD copy of all recorded interviews.

Regardless of your level of experience we can ensure your next presentation or media interview will be remembered for all the right reasons.

Each course will introduce you to the way the media works, in addition to providing valuable insights into improving your performance for print, broadcast TV and radio or online interviews.

This is achieved primarily through a mix of presentations, practice interviews (on and off camera) and real examples, relevant to your organisation.

“The questions don’t do the damage, only the answers do”

– Sam Donaldson

Full Day or Half Day Workshop – Up to 4 Executives

This is our most popular course designed for Executives who have had minimal or no experience in dealing with the media. Or, for people who have had some media interview experience but really need to go through the basics again.

This can be a full day or half day course and at the end of the session, your spokespeople will have a strong understanding as to how the media works, interpret what the media are thinking and importantly they will be equipped with the tools to engage confidently in forthcoming media engagements.

Every session is tailored specifically to your organisation, services and spokespeople to ensure maximum relevancy and impact is achieved.

The first half of the workshop focuses on securing insights into how the media think and operate, what makes a story and some specific tools to prepare you for difficult questions.

We then work on determining company key messages which are workshopped and given to you to take-away from the session.

Finally, the real fun starts with on-camera mock interviews for each trainee with carefully developed scenario’s led by our director and a broadcast Journalist.

Frank yet beneficial feedback is provided throughout the session for each trainee and a follow up written report and copy of each interview will be sent following the session.

By the end of this course your spokespeople will:

  • Feel more confident in conducting print, radio and television interviews and general media engagements
  • Understand how the media works and what they want
  • Learn the importance of developing and communicating effective messaging for their organisation
  • Have some experience with easy to challenging mock media interviews.


Your premises, our media mentor boardroom or a third party studio venue.